Sean Laurie approached Mark in 2017, sparking a conversation by saying “our business is not delivering to our expectations and we need to be prepared to make some significant decisions.”

Angus Moore and Mark Morton share a relationship spanning more than 20 years. Beginning when Mark was the family bank manager, the relationship evolved throughout Mark’s career with the adoption of farm software from his time with Practical Systems. The conversation between Angus’s father and Mark continued through consulting as Agribusiness Concepts became the new focus.

For over 22 years, Mark has been a part of Nowley Pastoral Co’s business operations.